Volkswagen

World

Len Sirowitz, Whose Bold, Offbeat Ads Captured an Era, Dies at 91

An award-winning agency art director, he brought a striking visual touch to campaigns for the Volkswagen Beetle, Sara Lee and…

World

Volkswagen Leans on Electric Vehicles and Nostalgia to Grow in U.S.

It and other foreign automakers are trying to exploit upheaval caused by new technology to gain market share from their…

World

In This Mexican Neighborhood, Locals Say ¡Viva el Beetle!

A northern community in Mexico City cannot give up on the famous 1960s hippie-favorite Volkswagen.

World

Why Volkswagen Is Building a Team of 3,000 Engineers in China

Volkswagen is shifting more operations to China, tapping the country’s electric vehicle capacity and building factories.

Business

U.A.W. Accuses Honda, Hyundai and Volkswagen of Labor Violations

A week after declaring a drive to organize nonunion automakers, the United Automobile Workers union filed charges against three foreign…

World

Carl Hahn Dies at 96; Made the VW Beetle Ubiquitous

As president of Volkswagen of America, he pushed the “Think Small” ad campaign that helped create a counterculture icon.

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