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Sports

The Clippers Are Short on Championships, but Long on Logos

A rebranding effort is underway, yet again, for an N.B.A. franchise that has always struggled to find an identity.

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World

How NASA Learned to Love 4 Squirmy Letters

Richard Danne, left, shakes hands with NASA Associate Administrator Bob Cabana. Credit...Keegan Barber/NASALast month, NASA welcomed Richard Danne to its…

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Business

From Twitter to X: Elon Musk Begins Erasing an Iconic Internet Brand

The tech billionaire started removing the bird logo that has been part of Twitter’s identity since 2006.

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World

These New Yorkers Don’t ❤️ the ‘We ❤️NYC’ Logo

Promoters said the campaign, which draws on a successful tourism slogan from the 1970s, was aimed at cutting through pandemic-era…

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